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AT&T Brand Lives on Posted on: 08/11/2005 SBC Communications Inc. will adopt AT&T, Inc. as its name following completion of its acquisition of AT&T which is expected in late 2005. The brand transition will begin immediately upon merger close, along with the integration of networks, product and service portfolios, and customer care systems. The new brand will be incorporated into product and service offerings, and will appear on bills and correspondence, as well as on company buildings. The AT&T brand is especially strong in the critical enterprise market, and has almost universal awareness as a communications brand: Internal research by SBC showed that in the United States, consumer awareness of the AT&T brand is 98 percent and business awareness is virtually 100 percent, while global awareness is nearly as high. In what could be its last earnings report, AT&T said it earned US$520 million, or 64 cents per share, in the third quarter, beating analysts' consensus estimate of 50 cents per share.News story posted by: BroadGroup
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